UTTERMEDIA

So many people making a huge point of saying that they WON’T be buying an iPad. Seems a little counterproductive. I won’t be buying a Toyota Prius. Or visiting Dubai. Or purchasing Milly Cyrus’ new album. All heavily marketed, always in the public eye, yet I’m not telling you “DEFINITELY NOT BUYING THE NEW MILLY CYRUS ALBUM, SHE’S A C*NT, YOU’RE ALL TURDS!”

Ever thought that you might just not be the target market? Ever thought you might be paying a little too much attention to advertising and media hype? Anyone spending between £400 and £700 on a product has probably thought their motives through. It probably fits into their life quite nicely. They’re not a consumerist zombie. Apple might be closed, arrogant and expensive. But so is Dubai.

Hey, if advertising makes you buy something, then great - it worked. If advertising provokes a reaction from you and forces you to mention the product, great too. Free advertising, sucker!

You can be one of three people. (i) See iPad. Want iPad. Buy iPad. (ii) Miss the point, but lap up the media hysteria and marketing. (iii) Ignore it all.

If you’re number 3, you have my respect, you’re a normal human being who didn’t happen to be turned on by a 10-inch touch-screen mobile computing tablet device. If you’re number 2, move your susceptible head away from the media and find a hobby. Let’s face it, there are bound to be things in your house that your neighbour wouldn’t dream of wasting their money on. If you’re number 1, enjoy your new iPad, it’s every Creative’s wet dream.

PS: I won’t be buying an iPad. iPhone 4G looks pretty tasty though. I’m off to the pub, where I can guarantee I will overhear iPad haters slambashing something that they really don’t understand. You look like Bill Gates, GO HOME!